SendRounds
About

We built the tool we wished existed.

Every ammo retailer puts the cheapest number on the product page. By the time shipping hits, you're paying more. If you've ever opened six browser tabs to figure out what a case of 9mm actually costs delivered, this is for you.

What SendRounds does

We pull live inventory from ammo retailers daily and calculate true cost per round: listed price plus estimated shipping, divided by round count. That's the number that matters. Not the headline price.

If it's showing on SendRounds, it's in stock. We don't display out-of-stock products or listings we can't verify. When a retailer sells out, it drops off within 24 hours.

What we do differently

True cost per round. We add estimated shipping to every listing based on each retailer's published policy. A $0.30/rd listing that ships for $15 might lose to a $0.32/rd listing with free shipping. We show you that delta before you click Buy.
No components, no phantom listings. We only index loaded ammunition that's actually in stock. Brass cases, primers, and powder are filtered out. If it's on the page, you can shoot it.
The SendRounds Ammo Index. Two numbers, kept separate. Buy Score tells you whether current shipped prices and freshness make this a good time to buy. Market Pressure tracks sourced events that could push prices up or tighten supply. News does not move the Buy Score unless retailer data moves too.
No paid placements. Results sort by true cost per round, cheapest first. No featured slots. No retailers paying for position. The best deal shows up first because it's the best deal.

Who we're for

Anyone who buys in volume and wants to stop leaving money on the table. Competitive shooters pricing out a training budget. Veterans and active duty who know what ammo actually costs and won't pay the convenience tax at the local shop. Hunters stocking up before season. People who carry and want to train more without spending more.

If you've ever bought a case locally and later found out you paid 30% over market, you know the problem. SendRounds fixes that.

How we make money

Affiliate commissions. When you click through to a retailer and buy, we earn a small commission from that retailer. It costs you nothing extra. Every transaction happens on the retailer's site under their terms. We don't handle payments, don't ship anything, and don't store your purchase data.

That's the whole model. We show you the best price. You buy it. The retailer pays us a cut for the referral.

Questions or corrections

If a price looks wrong, a shipping policy changed, or something's off, email hello@sendrounds.com. We take the data seriously.

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